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401K
SCALER
Platform
How it works
Leadership
Pilot
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Built with Sonoma Wealth Advisors
418 plans. One calendar. Every send signed by an advisor.
401KSCALER drafts what each plan owes — the IPS, the notices, the fee benchmarks, the minutes. An advisor approves every send from one queue. Sonoma Wealth Advisors runs its whole book on it.
Plans on the platform
453
as of July 2026 · Sonoma deployment
Continue
418
active plans
run day-to-day by the pilot firm, Sonoma Wealth Advisors
July 2026
1,100+
plan documents
filed in the vault and linked to their plans
July 2026
8
compliance cycles
on one calendar: 5500, Safe Harbor, QDIA, 404(a)(5), SAR, ADV, CRS, 408(b)(2)
standing
The problem
The practice breaks in three places.
Compliance moves on a calendar. Your tools don't.
Form 5500, Safe Harbor, QDIA, 404(a)(5), SAR, ADV, CRS, 408(b)(2). Eight cycles across hundreds of plans, and one missed notice becomes a DOL letter. A spreadsheet can hold the dates; it can't chase them.
Best-of-breed becomes worst-of-many.
Benchmarking in one tool, fiduciary docs in a second, CRM in a third, Excel for the gaps. You pay for each twice: the license, then the advisor hours spent re-keying between them.
Adding plans means adding people.
Every hundred plans has meant another operations hire. The book compounds. Payroll shouldn't have to.
What we built
Built inside a 418-plan practice, not a software lab.
Four kinds of work eat advisor hours: governance documents, compliance deadlines, fee analysis, and participant notices. The platform drafts all four to the standard a committee or an examiner expects. Nothing goes out unsigned.
01
Fiduciary governance
Every plan keeps a defensible file. The system drafts it, the advisor signs it.
Investment Policy Statement builder with 14-section editor and version supersession
Committee Welcome Packet, charter, and meeting minutes generation
Annual fiduciary self-assessment against the Prudent Practices framework
Document vault with retention, version, and audit-trail enforcement
Walk through fiduciary governance
02
Compliance and notices
Every deadline for every plan on one calendar.
Sponsor and advisor calendars unified — 5500, Safe Harbor, QDIA, 404(a)(5), SAR
PTE 2020-02 rollover optimizer with attestation and audit trail
Bulk participant-notice delivery with per-participant responsibility tracking
Beneficiary management with annual reminders and spousal consent
Walk through compliance and notices
03
Plan design and benchmarking
What the plan costs, and what to do about it.
Three-component fee decomposition: recordkeeper, advisory, investment
Sponsor-ready cost-and-services report with peer comparison
Plan-design modeling for auto-enroll, escalation, and match formulas
Provider concentration and fee-trend analytics over time
Walk through plan design and benchmarking
How it works
Three steps, whether you bring 10 plans or 1,000.
01
Onboard your book.
CSV import from your recordkeepers, or the platform reads the portal directly where no feed exists. One board shows every plan's onboarding state.
02
Configure your firm.
Feature flags, content-sourcing posture, advisor roles, custom domain, and branded email. The firm principal controls each setting in one place.
03
Run the practice.
Annual cadences, sponsor compliance, RFPs, and participant programs run on schedule. The advisor remains the actor on every decision; the platform handles the bookkeeping.
The pilot firm
Sonoma Wealth Advisors ran the pilot on its live book: 453 plans onboarded from the recordkeepers, 1,100 plan documents filed and linked, the firm's compliance calendar and IPS program moved onto the platform. The first exam-prep pack it produced was for a real SEC examination.
SW
Sonoma Wealth Advisors
Pilot firm · 418 active plans
July 2026
Leadership
Built by an advisor and an engineer.
401KSCALER has two founders: an advisor who needed it and an engineer who could build it. Daren ran the firm and knew exactly what was missing. Charles wrote the software. The first version ran at Daren’s own practice before it ran anywhere else.
Daren Blonski
Daren Blonski
Co-founder · Managing Principal, Sonoma Wealth Advisors
Daren co-founded Sonoma Wealth Advisors and runs it as managing principal. He’s a CFP and an Accredited Investment Fiduciary who came to advising through psychology, not portfolios, and built a practice on the unglamorous half of the work: the compliance and the fiduciary records that have to survive an audit. Sonoma was 401KSCALER’s first pilot, and when the software makes a fiduciary call, it makes the one Daren would.
Charles Dawson
Charles Dawson
Co-founder · Founder, serveyou.ai
Charles is the founder of serveyou.ai and the engineer behind 401KSCALER. He built the system underneath the product: the layer that turns a plan’s raw recordkeeper data into a sponsor-ready review and keeps the audit trail intact. The discipline the product promises is enforced in his code.
Pricing
An annual subscription with a single onboarding fee. Terms are private and shared on request.
Schedule a conversation
Forty-five minutes. Honest answers in both directions.
We will walk the platform with your operations, compliance, and finance leads. If 401KSCALER is the wrong shape for your book, we will say so on the call.
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401K
SCALER
The platform 401(k) advisors use to run every plan with discipline.
Established 2026 · San Francisco
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Compliance and notices
Plan design and benchmarking
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